If you are the business, growth ends with you. Working IN the business caps your time, energy, and impact. Working ON it builds systems that grow beyond you to turn a job into an asset.
This full-morning workshop is designed for business owners ready to take their company to the next level. Be it scale-up growth, succession or an exit, walk out with a customised, actionable blueprint to attain your 3–5-year ambitions
Key takeaways:
Identify Your Growth Impediments: Spot recurring impediments to growth and value and how to resolve them
Design Your Actionable Scaleup Blueprint:
Develop a three-to-five-year roadmap to deliver growth, improved value, and operational and management succession. Including:
Crafting a lasting Brand distinction and clear Purpose
Embedding the levers to support valuation, capital raise, succession and exits
“Real-world relatability to any business in any industry”
Hosts & Presenters:
Pavlo Phitidis
As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.
Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.
Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.
Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.
Gary Baker
After 10 years in the legal profession Gary changed direction to spend 17 years running and growing CD (UK) Ltd. Initially working with his father, Gary managed the transition to take over leading the business at the same time as finding a way to release value for his father. Gary then sold CDUK through an MBO process to the company’s Managing Director.
Having also gone through the ups and downs of founding an internet start-up business, Gary brings a unique set of experiences to Aurik that can help business owners scale and grow towards an exit or to succeed the business to the next generation.
Date: 19th March 2025 Time: 8.30am arrival for 9am start to 1pm including a light breakfast and networking Venue: Progeny offices, 1A Tower Square, Leeds LS1 4DL
Outcomes:
Leave with a practical, customised, actionable blueprint to implement in your business the next day, setting you on a clear path to achieving your ambitions.
“Very informative and simplified a complex process”
This event has passed. You can view upcoming Aurik events focused on helping you build your business into an asset of value here: aurik.com/events
This full-morning workshop is designed for business owners ready to take their company to the next level. Be it scale-up growth, succession or an exit, walk out with a customised, actionable blueprint to attain your 3–5-year ambitions
Key takeaways:
Identify Your Growth Impediments: Spot recurring impediments to growth and value and how to resolve them
Design Your Actionable Scaleup Blueprint:
Develop a three-to-five-year roadmap to deliver growth, improved value, and operational and management succession. Including:
Crafting a lasting Brand distinction and clear Purpose
Embedding the levers to support valuation, capital raise, succession and exits
“Real-world relatability to any business in any industry”
Hosts & Presenters:
Pavlo Phitidis
As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.
Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.
Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.
Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.
Date: 4th April 2025 Time: 7.00am for 7.30am start, until 12pm including a light breakfast and networking Venue: Protea Fire & Ice Hotel, Melrose Arch
Outcomes:
Leave with a practical, customised, actionable blueprint to implement in your business the next day, setting you on a clear path to achieving your ambitions.
“Very informative and simplified a complex process”
This full-morning workshop is designed for business owners ready to take their company to the next level. Be it scale-up growth, succession or an exit, walk out with a customised, actionable blueprint to attain your 3–5-year ambitions
Key takeaways:
Identify Your Growth Impediments: Spot recurring impediments to growth and value and how to resolve them
Design Your Actionable Scaleup Blueprint:
Develop a three-to-five-year roadmap to deliver growth, improved value, and operational and management succession. Including:
Crafting a lasting Brand distinction and clear Purpose
Embedding the levers to support valuation, capital raise, succession and exits
“Real-world relatability to any business in any industry”
Presenter:
Pavlo Phitidis
As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.
Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.
Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.
Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.
Hosts:
Christo Swartz & Fanie Steenkamp
Christo is a born entrepreneur and a chartered accountant with senior financial leadership experience in large financial services corporates. He founded Alora Financial Partners in Windhoek, Namibia, and brought Aurik to the region.
Fanie has more than 20 years of experience in corporate and commercial banking, as well as an MBA to his name. He is the co-principal of Aurik Namibia
Date: 10 April 2025 Time: 8am for 8:30am start to 1pm including a light breakfast and networking Venue: The Weinberg Hotel, Windhoek
Outcomes:
Leave with a practical, customised, actionable blueprint to implement in your business the next day, setting you on a clear path to achieving your ambitions.
“Very informative and simplified a complex process”
This full-morning workshop is designed for business owners ready to take their company to the next level. Be it scale-up growth, succession or an exit, walk out with a customised, actionable blueprint to attain your 3–5-year ambitions
Embedding the levers to support valuation, capital raise, succession and exits
“Real-world relatability to any business in any industry”
Hosts & Presenters:
Pavlo Phitidis
As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.
Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.
Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.
Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.
Christo Swartz & Fanie Steenkamp
Christo is a born entrepreneur and a chartered accountant with senior financial leadership experience in large financial services corporates. He founded Alora Financial Partners in Windhoek, Namibia, and brought Aurik to the region.
Fanie has more than 20 years of experience in corporate and commercial banking, as well as an MBA to his name. He is the co-principal of Aurik Namibia
Date: 11 April 2025 Time: 8am arrival for 8:30am start to 1pm including a light breakfast and networking Venue: The Protea Hotel, Walvis Bay, Pelican Bay
Outcomes:
Leave with a practical, customised, actionable blueprint to implement in your business the next day, setting you on a clear path to achieving your ambitions.
“Very informative and simplified a complex process”
As a business leader, you’re often expected to have every answer at your fingertips. Whether leading a senior team strategy session, onboarding new suppliers, or fielding questions from customers, the expectation is clear: you should know it all. However, this expectation is neither practical nor sustainable, and many leaders grapple with imposter syndrome as a result.
Understanding Imposter Syndrome in Leadership
Imposter syndrome for business leaders tends to surface during periods of growth, particularly at a point often called the “ceiling of complexity.” This is the stage where tried-and-true strategies no longer yield growth, and you’re tasked with guiding the organization to the next level. It’s natural to feel as though you don’t have all the answers. In fact, the habits, practices, and mindsets that carried you to this point can often become limiting.
Why Imposter Syndrome Isn’t a Weakness
Imposter syndrome might feel like a weakness, but it’s actually a sign that you’ve reached the limits of your current mindset and practices. The feeling of inadequacy often arises because much of a leader’s methods have become second nature and are, therefore, difficult to analyze or change. Embracing these doubts can be the first step toward identifying new paths for growth.
Overcoming the Imposter Mindset by Seeking New Perspectives
To overcome imposter syndrome, it’s essential to recognize that your limitations aren’t a reflection of your worth but simply the natural boundaries of your current skill set. Being open to feedback and new ideas, both within your team and from outside mentors or industry networks, can illuminate new paths forward. Engaging openly with others without fear of judgment allows you to remain a capable leader while exploring new strategies to lead confidently.
Embracing Vulnerability for Growth
The path to overcoming imposter syndrome is through vulnerability. Ask yourself and others, “What needs to change to reach the next level?” By allowing vulnerability, you foster an environment where learning and growth become priorities, not just for you but for your entire team. Opening up to these questions enables growth and can keep the journey exciting and filled with fresh learning opportunities.
Imposter Syndrome as a Growth Catalyst
Ultimately, imposter syndrome isn’t a roadblock; it’s a signal. It’s an indication that you’re ready to step beyond your current limits. As you expand your skills and adapt to new challenges, your business will naturally grow alongside you.
Imposter syndrome, rather than being an obstacle, can be an invitation to grow and evolve as a leader, pushing your business to new heights. Embrace it and use it as a springboard for continuous improvement, both personally and professionally.
In today’s ever-changing business landscape, purpose has become a buzzword—so much so that it has lost much of its meaning. But if you strip away the trendy jargon, what remains is a simple yet profound question every business must answer: Why does your business exist? And more importantly, what right does it have to exist?
For many entrepreneurs, the initial reasons behind starting a business vary. Some may say they began their venture to create financial security for themselves, while others might boast about having exceptional products or deep loyalty to their employees, particularly in family-run businesses. Yet, when faced with the hard question of why their business truly exists, these answers often fall short.
Why Purpose Matters
At its core, purpose is more than a personal goal or a well-designed product. Purpose is about solving a problem for your customers and creating a meaningful experience for them in the process. This is the key reason any business exists—because customers are seeking solutions to their problems. Whether they’re buying a high-performance sports car or employing a cleaning service, they are ultimately paying for a solution, not just a product.
Take, for instance, a business that sells luxury cars like Maserati’s and Ferraris. On the surface, it may seem like their customers are simply indulging in a “fancy.” However, upon closer inspection, these cars are often seen as alternative assets that appreciate over time—thus solving the problem of finding valuable investments. The purchase is less about luxury and more about smart financial planning.
The Experience Factor
Besides solving a problem, the other key factor driving a business’s existence is the experience it offers. A great customer experience can turn a one-time buyer into a loyal client. This applies across industries, from the sale of sports cars to more mundane services like cleaning companies or real estate agencies.
Consider a disaster recovery cleaning business. Initially, their purpose was clear: they helped companies recover from floods, fires, and chemical spills. But after reaching a certain level of growth, they found themselves stuck, struggling to differentiate from other cleaning companies offering similar services. What they discovered was that their true purpose lay in providing an exceptional experience for their clients—particularly those in the food industry, where contamination prevention is critical. By narrowing their focus and creating an impactful experience, they reinvigorated their growth.
How to Use Purpose
Once you’ve identified your business’s purpose, the next step is knowing how to use it. Purpose should be at the heart of every communication you send out. It informs your marketing, your team’s motivation, and how you engage with customers. When people understand that you are solving a specific problem and creating an experience around that solution, they will see your business as purposeful, not just another company trying to make a sale.
Purpose also resonates at a human level. When your employees understand the broader impact of their work, they feel more motivated and aligned with the company’s goals. For example, the disaster recovery company that shifted its focus to preventing contaminated food in laboratories saw a remarkable change in employee engagement. Workers understood that their efforts went beyond cleaning—they were actively protecting public health. This sense of purpose helped the company grow and unify its team.
Join us for 55 minutes on 3rd November to understand how we would work with you and your team to achieve your business goals and ambitions.
Invest your time and attention to work ON your business not IN it
Register to be notified of upcoming workshops in your region
Gainperspectives, insights, actions and connectionswith growth-minded business owners while you build anactionableCEObusiness blueprint to scale, grow and secure the valueof your business as you walk out of the door.
Create your customised blueprint to achieve your ambitions, whether that be to:
Scale and grow
Scale to exit
Succession to the next generation
Facilitated by Pavlo Phitidis, he will challenge you on your business, and inspire you with real stories of business owners like yourself, who are getting it right.
“A great workshop. Good to be given a structure to apply various thoughts and action that were previously scattered everywhere.”
Invest your time & attention and walk out armed with a blueprint to lead both as an operator and an investor in your business
As an operator, an actionable blueprint that will deliver:
A distinct brand position
A reliable and predictable customer fulfilment experience
A motivated, effective team
A shift from operating to leading your business
4 growth strategies across your business lifecycle
A value-lock to increase valuations
As an investor, understand the 5 levers of company value:
How they work
How to craft them
How to embed them
How to use them
Presenter
Pavlo Phitidis
As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. He then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.
Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.
Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.
Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.
In this article, originally featured in Business Leader: In the fiercely competitive market, The Modern House is setting itself apart using rich, curated content and a design-centric approach
In this article, originally featured in Business Leader: Meet the father and son duo aiming to take their family business, car dealership Romans International, to new heights
