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Pavlo Phitidis’ first, bestselling book, Sweat Scale Sell is a playbook on how any business owner can find growth in a low-growth economy and changing business environment. His second book, Reset Rebuild Reignite shows how you can build a business to thrive in any crisis.

Sweat Scale $ell

94.6% of businesses started never get sold. Yet, there are only two destinations for every business: sale or closure!

Businesses close at an enormous cost to the owner, their family, their staff, suppliers and customers. You’ve got to build to $ell.  Sweat Scale $ell shares real business-building stories about how ordinary business owners took charge of their fate using the Asset of Value™ method.

With Pavlo Phitidis they Sweated to reshape their business to be relevant to a changing world; they built a solid foundation for Scale; and then they pressed hard to ramp up growth in preparation for $ale to create a business any buyer would want. Pavlo draws on 25 years of direct experience in conceptualising and building businesses across four continents.

Having started, built and sold 12 businesses generating in excess of $300m, he founded the Asset of Value™ method, a practical approach to build a winning business. Sweat Scale $ell is audaciously optimistic as it shows every business owner and entrepreneur where to find growth in a no-growth economy, make an impact and secure big returns.

“My copy of your book currently looks like a “colouring in” book with notes, diagrams, and thoughts to myself of material I need to remember for the future.”

“Brilliant book. Made numerous changes to my business as a result of studying and applying some of his wisdom. Every business owner would richly benefit from reading it.”

“I recently turned the last page of ‘Sweat, Scale, Sell’ by Pavlo Phitidis, and it’s been nothing short of a revelation” 

Reset Rebuild Reignite

Crises mean change. And for any business owner, change means opportunity.

There is nothing new about a crisis stalling or wiping out a business. The COVID-19 pandemic that has hit businesses globally does not feel any more or less devastating to the business owner than if their business was affected by the sudden loss of a dominant client, a trade war, burst water pipes halting operations, intransient employees or their product no longer being relevant to the market.

In Reset, Rebuild, Reignite, the second book from Pavlo Phitidis, his starting point is not how to avoid crises because some are inevitable. Instead, he shows how you can use any crisis to reset your business to get relevant, rebuild it to scale, and reignite it to accelerate growth by capitalising on the change and opportunities that any crisis brings with it.

Stories of business owners who have successfully turned crisis to their advantage are underpinned by Pavlo’s practical, action-oriented insights, tactics and strategies that will have you reading with a highlighter in hand, and will equip you to tackle any crisis that affects your business.

‘This crisis has been an amazing catalyst for change for our business. Putting together our battle plan has allowed us not to be paralysed by the unknown and we have literally reset our entire business model.’

‘The only way out of this crisis is to find the new normal. The tools, case studies and personal insights provided are so valuable to help keep your head straight and be reminded of the steps needed to reach your destination.’