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Author: pippa@aurik.com

Growth by design: Three focused sessions to prepare your business for proper growth

Intent, Positioning and Scale

A business grows properly when it is guided by intent, sharpened by positioning, and built to scale before growth is pushed harder.

Growth by Design is a short, structured engagement made up of three one-hour online sessions. It helps you step back from the noise, see your business more clearly, and understand what must change if the business is to grow properly over the next three to five years.

Each session is practical and valuable in its own right. Together, they create a clearer view of your intent, your Positioning, and the scale platform your business needs before growth can be pursued properly.


Who this is for

Growth by Design is best suited to an established business owner who:

  • Has already built a real business
  • Knows there is more potential in it
  • Senses that the current way of operating will not unlock that potential
  • Wants practical clarity, not vague advice
  • Is ready to think more seriously about growth
  • Wants to understand what proper growth would require before committing to a fuller plan

Your investment: 
£500 ex VAT per session, across three sessions, totalling £1500 ex VAT. 

Should you proceed into a fuller Aurik engagement within 30 days of completing this process, the £1,500 fee will be credited toward that engagement.


What we will work on

INTENT: The first session focuses on mindset and commitment. We clarify what you want the business to do for you, what kind of future you want from it, and whether you are still running it as something you operate or are ready to build it as something that can scale, grow and deepen in value.

POSITIONING: The second session focuses on purpose in market terms. Positioning defines the market segments you serve, the problem you solve, and the buying experience you create. It becomes the blueprint that informs the design of the commercial operating system. This session helps you understand whether your current Positioning is sharp enough to guide better decisions and stronger growth.

SCALE:  The third session focuses on the systems required to carry growth. The System of Delivery is made up of practical, sequential, measured activities that can be taught, delegated and rewarded. It is what delivers your Positioning and unlocks leadership time. This session helps you see whether your current business is built to scale, where the gaps sit, and what may need to be developed before growth can happen properly.

Request a proposal

Complete the form below and we’ll get back to you.



In the meantime, get weekly business insights 

Business Builders Podcast

Real stories and real strategies from growth minded business owners who are building, growing and scaling their businesses regardless of the perceived challenges in their operating environment. Subscribe for a weekly podcast where Pavlo will highlight an issue raised through his daily work with business owners and troubleshoot it.

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Redirect Page online succession 13 May 2026

Registration details for the successful succession online event on 13 May 2026 

You’re registered for the Successful Succession online session on 13 May 2026

Click on the button to download the diary entry and save it into your calendar. 

Date:        Wednesday 13th May 2026
Time:       8am to 9am BST / 9am to 10am SAST 
Zoom:     URL to join
https://aurik.zoom.us/j/84817855051?pwd=aPwD4RcsD665C6MVSlqsELXOHQem67.1
Meeting ID:    848 1785 5051
Passcode:       445446

The session will not be recorded and shared as much of the value comes from the engagement in the session. We look forward to seeing you online!

Registration Details Manchester Build your ScaleUp Blueprint 07 May 2026


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Redirect Page JHB Roundtable 15 May 2026

Join us for 2 hours on 15th May and gain a deeper understanding of business growth and value impediments as well as how to start, to build a business that runs with you, not because of you

You’re registered for the Aurik ScaleUp Roundtable in Joburg.  

Click on the button to download the diary entry and save it into your calendar. 

Date:        Friday 15 May 2026
Time:       7.30 to 9.30
Venue:     Aurik, 2nd Floor BluBird Offices, 1 Park Road, Birnam. 

We will be in touch nearer the time and look forward to seeing you there. 

Registration Details Manchester Build your ScaleUp Blueprint 07 May 2026


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Book a scoping session

Book a scoping session

Please update your contact details and answer a few questions about your business to ensure the best person on our team gets back to you. 

Use and share the resources below to stay on the bridge of your ship. 




Resources

We believe private business owners are the most invested stakeholders in any economy. This is the segment that is investing constantly, to grow, driving innovation from necessity, to stay ahead of the competition, employing and upskilling, and contributing to thriving industries. Your success creates prosperity for all. The resources below were all created with established private business owners in mind. Use them, and if they resonate, pay it forward, and share them with your clients, suppliers, peers and colleagues.


Books

Pavlo Phitidis’s first book, Sweat Scale $ell is The playbook to build your business into an Asset of Value. Pavlo shares the stories of real business owners who have gotten it right and shares how you can too.

Get your copy

In Reset Rebuild Reignite,  Pavlo shows how any crisis can be an opportunity to reset your business to get relevant, rebuild it to scale, and reignite it to accelerate growth 

Get your copy


Business Builders

Real stories and real strategies from growth minded business owners who are building, growing and scaling their businesses regardless of the perceived challenges in their operating environment. Subscribe for weekly videos where Pavlo will highlight and issue raised through his daily work with business owners and troubleshoot it.

SUBSCRIBE


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Test the Waters: Register for a Scale Up & Growth Blueprint Workshop

REGISTER TO BUILD YOUR SCALE UP & GROWTH BLUEPRINT

A 4-Hour Hands-On Business Workshop

Hosted by internationally recognised speaker, author, investor and business growth expert, Pavlo Phitidis, this workshop is designed to help established business owners and their leadership team design an actionable scale-up and growth blueprint. 

In this dynamic and practical session, you will: 

  • Clarify your 3-5 year destination by defining your intent and purpose 
  • Understand the recurring impediments to scale, growth and value 
  • Build a customised action plan to resolve the impediments and accelerate growth 
  • Access the 5 levers of growth and value to use a leadership framework 

This is not theory. It’s a proven framework, customised to your business, delivered in an engaging, entertaining, eye-opening and highly practical way. 

“Real-world relatability to any business in any industry”

Why Attend?

Scaling, exiting, or passing your business to the next generation won’t happen by accident. Success requires: 

  • A clear action plan with measurable outcomes. 
  • An aligned, purposeful team working towards a shared destination. 
  • A framework that enables it while driving growth, value, and succession. 

The Blueprint equips you with exactly that by giving you the tools and clarity to make the big decisions with confidence. 

Reduced the complexity in my business to numbers and a reality check”

What you’ll walk away with

By the end of the session, you will leave with a 3–5 year roadmap to grow your business, improve value, and secure its future. Your personalised blueprint will include: 

  • A distinct brand and clear purpose that drives market relevance. 
  • Engineered scale for predictable, consistent customer experiences. 
  • A motivated, effective team aligned with your growth goals. 
  • Three proven growth strategies to achieve measurable outcomes. 
  • A deep understanding of the five levers of company value. 

Who Should Attend?

This workshop is for established private business owners and their senior leaders. If you’re serious about scaling, preparing for an exit, or creating a lasting business legacy, you need to be in the room. 

Bring your leadership team so that everyone is aligned on your growth blueprint – the shared destination and measurable outcomes – and ready to execute across all functions of your business. 

Insightful and Enjoyable, simple and practical to understand ”

Your Next Step

Register to be notified 8 weeks ahead of the next Scaleup Blueprint Workshop in your city. Registration is free and carries no obligations to attend the Blueprint Workshop. Seats are limited per workshop and should you miss the next one, you will be notified ahead of the one that follows




“As they promised, 4 hours of time invested in return of a lot of value. Probably the best event I have attended this year”

Presenter:

Pavlo Phitidis 

As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 4,500 established companies in 5 countries.

Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.

MORE RESOURCES

Books

Pavlo Phitidis’s first book, Sweat Scale $ell is The playbook to build your business into an Asset of Value. Pavlo shares the stories of real business owners who have gotten it right and shares how you can too.

Get your copy

In Reset Rebuild Reignite, Pavlo shows how any crisis can be an opportunity to reset your business to get relevant, rebuild it to scale, and reignite it to accelerate growth 

Get your copy

Pavlo

Business Builders


.

Real stories and real strategies from growth minded business owners who are building, growing and scaling their businesses regardless of the perceived challenges in their operating environment. Subscribe for weekly videos where Pavlo will highlight and issue raised through his daily work with business owners and troubleshoot it.

Subscribe

Continue reading

Do It Yourself draft do not use

We believe private business owners are the most invested stakeholders in any economy. This is the segment that is investing constantly, to grow, driving innovation from necessity, to stay ahead of the competition, employing and upskilling, and contributing to thriving industries. Your success creates prosperity for all. The resources below were all created with established private business owners in mind. Use them, and if they resonate, pay it forward, and share them with your clients, suppliers, peers and colleagues.

BOOKS:

Pavlo Phitidis’s first book, Sweat Scale $ell is The playbook to build your business into an Asset of Value. Pavlo shares the stories of real business owners who have gotten it right and shares how you can too.

In Reset Rebuild Reignite, he Pavlo shows how any crisis can be an opportunity to reset your business to get relevant, rebuild it to scale, and reignite it to accelerate growth 

BUSINESS BUILDERS

Real stories and real strategies from growth minded business owners who are building, growing and scaling their businesses regardless of the perceived challenges in their operating environment. Subscribe for weekly videos where Pavlo will highlight and issue raised through his daily work with business owners and troubleshoot it.

FOLLOW AURIK

Aurik ScaleUp Roundtable Breakfast Joburg 15 May

A private Scaleup Roundtable Breakfast for established business owners who know there is more growth in the business, but who still feel too pulled into the engine room.

Build Your ScaleUp & Growth

Date: 15 May 2026 
Time:  7.30am to 9.30am
Venue: Aurik, 2nd Floor, BluBird Offices, 1 Park Road, Birnam  
Hosted by: Pavlo Phitidis

Why Join?

Most established businesses do not get stuck because the owner lacks ambition, care, or effort.

They get stuck because growth has outgrown the way the business is built to perform.

Too much still depends on the owner.
Too much still sits in key people.
Too much still needs pushing, checking, chasing, fixing, and carrying.

The business may be moving. It may even be growing. But it is not moving as cleanly, as confidently, or as freely as it should.

And after a while, that takes its toll.

You start to feel the drag of slow implementation, uneven delegation, recurring bottlenecks, and the frustration of knowing what should change without seeing it stick.

That is what this roundtable is built to address.

This is not a seminar. It is a practical breakfast conversation for owners

This breakfast brings together a small group of business owners at different stages of growth and decision-making.

Some are exploring what is keeping the business stuck.
Some are already deep in that thinking.
Some are close to making a move.

The purpose is to create a serious, useful conversation around the real constraints that slow growth down in established businesses and to help owners see more clearly what it takes to move forward.

This is not about generic advice.

It is about understanding:

  • what is really constraining growth in your business right now
  • why that constraint has likely stayed around longer than it should have
  • why instruction alone rarely creates lasting change
  • what it takes to build a stronger commercial platform with the team so performance becomes more scalable, more consistent, and less dependent on the owner

This breakfast is for you if…

This roundtable is built for established business owners who:

  • feel too pulled into the day-to-day running of the business
  • know growth should be moving faster or more cleanly than it is
  • are frustrated by recurring bottlenecks and uneven execution
  • want the team to carry more, but know that simply telling them to do so is not enough
  • are serious about building a business that can scale, grow, and deepen in value

It is especially relevant if you feel the business has outgrown the way it currently operates, but the next stage still feels harder to grasp than it should.

Host:

Pavlo Phitidis 

Pavlo

As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.


What you will leave with:

By the end of the breakfast, you should have greater clarity on:

  • the real constraint slowing growth in your business
  • where the business still relies too heavily on you
  • why change has been slower and stickier than it should be
  • why involving the team in building forward matters more than instructing them to perform differently
  • what it takes to create a business that runs with you, not because of you

You will leave with sharper perspective, stronger language for what is happening in your business, and a clearer sense of what the next step should be.

The issue is not whether your business can grow. It is whether it can grow without demanding more of you each time

If every phase of growth asks for more owner energy, more decision-making, more intervention, and more rescue work, the business is not scaling properly.

That has consequences.

Growth slows.
Teams wait.
Capability builds too slowly.
The owner stays trapped in the engine room.
The value of the business becomes harder to deepen.

A business becomes more valuable when it is built around a clear problem it solves, a strong market position, a repeatable delivery system, and a team structured to carry that experience consistently. Positioning becomes the blueprint for how the business delivers, how the team performs, and how growth is pursued over time.

That is why this conversation matters.

Register here



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Furniture Makers Company: Get Digital Done 16 April 2026

Join a 90 minute working session for a non-tech approach to digitising your business. 

MOSTE webinar

Date: Thursday 16 April 2026 
Time: 08h30 to 09h30 including Q&A
Venue: Zoom, link supplied on registration

This practical, non-technical workshop is for established business owners with between 15 and 150 employees who want to:

  • Digitise with purpose and intent, not panic
  • Scale their business without increasing chaos
  • Boost productivity and team performance without becoming more dependent
  • Unlock time and headspace to lead, not react
  • Increase company value and future saleability
  • An interest in removing dependency, improving team performance, and avoiding wasted tech investments

Whether you’re in manufacturing, services, retail, or distribution, if you’re a business owner driving growth, signing off the tech budget, and carrying the weight of the business, this is built for you.

What You’ll Get From It

Five crisp, practical outcomes:

  1. Clarity on what to digitise — and what not to
    → You’ll map your systems and identify high-impact digital wins.
  2. A practical tool to build and test your digitisation use case
    → No more wasted spend, broken adoption, or tech that no one uses.
  3. A business-first lens on tech decisions
    → You’ll learn how to align systems and digitisation with your scale strategy.
  4. A scorecard to evaluate every future tech investment
    → Confident go/no-go decisions that build value, not cost.
  5. The confidence to lead your team through change
    → You’ll leave with a blueprint to drive productivity, profitability, and performance,  without being a tech expert.

 This Is Not For

  • Startups or microbusinesses
  • Delegated tech managers (this is for owners)
  • People looking for software demos or platforms to buy

Who should attend?


Register here



Presenter: Pavlo Phitidis

As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.

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Registration Details Furniture Makers Company online: Get Digital Done

Join us for 55 minutes on 29th September to understand how we have gotten this right, and how we would work with you and your team to achieve the same, or more.

You’re registered!
Download the details for the  Get Digital Done online session with the Furniture Makers Company & Pavlo Phitidis

Click on the button to download the diary entry and save it into your calendar. 

Date: 16 April 2026 
Time: 8.30am to 9.30am including Q&A

Zoom:
Link to join: https://aurik.zoom.us/j/81951538172?pwd=cA7C8a63nqtKUKNjJDBGfV7FSGTMvO.1
Meeting ID: 819 5153 8172
Passcode: 993563

We will be in touch nearer the time and look forward to seeing you there. 

Furniture Makers


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13 May 2026 Successful Succession online session

Join us for 55 minutes on 3rd November to understand  how we would work with you and your team to achieve your business goals and ambitions. 

This event has passed. 

Register your interest in our next events here and we will notify you ahead of time: https://aurik.com/2025/07/10/register-for-a-scale-up-growth-blueprint-workshop/

AoV 03.11.2021

Leave with insights and action on: 

  • A practical definition of succession and the four stages that make it possible
  • A clearer understanding of why succession should start before exit is on the horizon
  • Insight into why know-how and know-to-do are hard to transfer
  • A view of how Aurik builds succession over time through the Asset of Value
  • A realistic sense of the timeline required to transfer operations, management, leadership, and ownership well
  • A next step to begin building your own succession blueprint

Date: 13 May 2026 

Time: 8am to 9am BST 
           9am to 10am SAST 
Zoom – link to be provided on registration 

Most business owners think succession starts when they are ready to step back. It does not. 

It starts much earlier, when the business begins to carry more of the load without depending on one person to hold it together. 

In this fast-paced online session, Pavlo Phitidis unpacks what succession really is: the structured transfer of operational, managerial, leadership, and ownership responsibility from one generation to the next. 

You will see why succession matters long before an exit is on the table. First, it frees leaders from the day-to-day so they can focus on growth. Second, it creates the continuity and commercial strength needed for ownership to transfer for value without weakening the business ahead. 

Pavlo will also show why succession is hard to get right. Much of what current leaders know sits in experience, judgment, and instinct. It cannot be transferred through instruction alone. It must be built through guided responsibility, real learning, and a business designed to carry performance beyond one generation. 

Using Aurik’s Asset of Value growth system, this session shows how succession is built over time through four stages: operational, managerial, leadership, and ownership succession. 

If you want to build a business that can continue, grow, and create wealth beyond its current leaders, this session will show you where to start.


Speaker

Pavlo Phitidis

As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.


Register here



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