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About Aurik

We are a global team, locally operated and led, that holds a united belief that invested business owners, building Assets of Value™ create a better, fairer and more inclusive world.

Aurik was founded to solve the problem that 94.6% of businesses started, fail to sell. They close at great cost to the owner, their families, staff, community, and industry.

Our founders are not advisors, consultants, coaches, trainers, or motivational speakers. They are all-in entrepreneurs who invested and risked everything to start, build and sell 12 businesses. This is the bedrock of the  Asset of Value business growth system:


Skin in the game
Raised & eventually pulled into the family business, the hard yards of turnarounds & the clinical insights from M&A and valuations work have all informed the Aurik way.

Aurik Leadership Team

A focused, purposeful team is a key component of an Asset of Value. If you see a future working with Aurik, check in on our career opportunities here. Meet some of our leadership team.

Carien Engelbrecht

After a stint in corporate finance, Carien spent nine years leading and managing billion dollar supply chains for big urban infrastructure projects.

Pavlo Phitidis

As an entrepreneur and investor, Pavlo offers over 25 years of direct experience in conceptualizing and building businesses across four continents.

Guy Rigby

Guy is a qualified chartered accountant, author and mentor. He built and sold his own accountancy firm, has been a director and part owner of a variety of companies, including businesses in the IT, property, defence, manufacturing and retail sectors.

Johan Taljaard

Before investing in Aurik, Johan worked in mergers and acquisitions, where he saw the scale of the challenge facing business owners who believed they could sell their businesses.

Stephen Van der Watt

Stephen has extensive experience in supporting sales growth teams in the corporate insurance and employee benefits space, providing world-class business solutions..

Nicholas Snell

Nicholas’ strategic focus and operational expertise were honed over a decade of starting and running his own businesses, combined with corporate management roles.

Kate Lax

Kate has extensive experience in change management for organisations of all sizes and her passion for helping people and organisations to excel has delivered meaningful results for the clients she works with at Aurik.

Christo Swartz

Christo is a born entrepreneur and a chartered accountant with senior financial leadership experience in large financial services corporates. He founded Alora Financial Partners in Windhoek, Namibia, and brought Aurik to the region.

Ilana Brown

Aurik’s investment in business owners resonated with Ilana’s values, and belief that building businesses and business owners is work that matters, and makes a positive impact on society.

Gary Baker

Gary Baker

Gary brings a set of experiences from legal, to start up, through to the successful sale of his company through an MBO, to help business owners scale and grow towards an exit or to succeed the business to the next generation.