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Author: Lindokuhle Ntombela

How to Increase Repeat Purchases by Reducing Customer Friction

How to Increase Repeat Purchases by Reducing Customer Friction

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The People Shortage Is a Business Design Problem

How to Scale a Business When You Can’t Find the Right People

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Build a business that can grow without you

How to build a purpose into a sustainable business model that scales

A strong purpose can inspire a business, but sustainable growth requires something more: clarity about who uses your solution, who benefits from it and who will pay for it.

Many entrepreneurs start businesses because they see a problem worth solving.

That clarity of purpose is powerful. But as the business grows, another question becomes increasingly important: who gains enough value from solving that problem to pay for it?

The answer is not always the person using your product or service.

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Three Destinations Every Business Owner Must Set

Three Destinations Every Business Owner Must Set Webinar 17 September 2026

Join a 90 minute working session for a non-tech approach to digitising your business. 

Three Destinations Every Business Owner Must Set 


Three Destinations Every Business Owner Must Set

Date: Thursday 17 September 2026 
Time: 8am to 9am BST / 9am to 10am SAST including Q&A
Venue: Zoom, link supplied on registration
Duration: 60 minutes

Most business owners know what they need to do next week. Very few know where the business ultimately needs to arrive.

Established business owners are exceptionally good at solving today’s problems: Winning customers, managing people, protecting cash flow, making decisions that keep the business moving.

But somewhere along the way, many lose sight of a far more important question: Where is this business actually going?

Not next month or next year… but what is the business’s ultimate destination?

Because until you define where the business must arrive, it’s difficult to know what you should be building today.

In this practical online session, author and business growth specialist Pavlo Phitidis explores the three destinations every business owner must deliberately choose if they want to build a business that creates lasting value, gives them greater freedom and leaves an enduring legacy.

Through the stories of two established business owners who ended up in very different places, Pavlo shares a practical framework for aligning the future of your business with the years you have left to lead it.

During this session, you’ll define three critical destinations.

Your Asset Destination

What must your business become before it can operate, grow and create value without relying on you?

Your Growth Destination

Which stage of business growth should you be leading next, and what changes will get you there?

Your Freedom Destination

What do you want your business to eventually make possible for you, your family and the people who will lead it after you?

You’ll leave with:

    • A clearer picture of what your business must become.
    • An understanding of which stage of growth you need to lead next.
    • Greater visibility of where owner dependency is limiting progress.

    Three practical decisions you can begin acting on immediately

    Who should attend?

    Established business owners who want to build a stronger, more valuable business that can grow beyond them and ultimately provide greater choice, freedom and long-term value.

    Register here



    Presenter: Pavlo Phitidis

    As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

    Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

    Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

    Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.

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    Three Destinations Every Business Owner Must Set

    Registration Details Online Three Destinations 17 September 2026

    Join us for 55 minutes on 29th September to understand how we have gotten this right, and how we would work with you and your team to achieve the same, or more.

    You’re registered!
    Download the details for: Three Destinations Every Business Owner Must Set online session 

    Click on the button to download the diary entry and save it into your calendar. 

    Date: Thursday 17 September 2026 
    Time: 9am – 10am SAST / 8am to 9am BST
    Location: Zoom – https://aurik.zoom.us/j/3644044419?pwd=BEMDwR3k5qIr45c2aBaUXGtU4X9ikV.1&omn=85261996476

    We will be in touch nearer the time and look forward to seeing you there. 

    Three Destinations Every Business Owner Must Set


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    Digital Transformation Starts With Business Design, Not Technology

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    Scale Up Blueprint Workshops Investec 07 October 2026

    ScaleUp and Growth Blueprint Workshop hosted by Investec & Aurik

    Presented by business growth author, speaker and broadcaster Pavlo Phitidis, this workshop is designed to help established business owners step out of the engine room and take control of their business’s future.

    In this dynamic and practical session, you will:

    • Clarify your ultimate destination – define where your business is going.
    • Identify the gaps holding you back from achieving that vision.
    • Build a customised action plan to close those gaps and accelerate growth.

    This is not theory. It’s a proven framework, tailored to your business, delivered in an engaging, eye-opening and highly practical way.

    Cape Town CEO workshop

    “Very informative and simplified a complex process”

    Why attend:

    Scaling, exiting, or passing your business to the next generation won’t happen by accident. Success requires:

    • A clear action plan with measurable outcomes.
    • An aligned, purposeful team working towards a shared destination.
    • A framework that drives growth, value, and succession.

    The Blueprint equips you with exactly that, giving you the tools and clarity to make the big decisions with confidence.

    “Real-world relatability to any business in any industry”

    What you’ll walk away with:

    By the end of the session, you will leave with a 3–5 year roadmap to grow your business, improve value, and secure its future. Your personalised blueprint will include:

    • A distinct brand and clear purpose that drives market relevance.
    • Engineered scale for predictable, consistent customer experiences.
    • A motivated, effective team aligned with your growth goals.
    • Four proven growth strategies to achieve measurable outcomes.
    • A deep understanding of the five levers of company value.
    • Practical tools to support valuation, capital raise, succession, or exit.

    Who should attend:

    This workshop is for established private business owners and their key partners. If you’re serious about scaling, preparing for an exit, or creating a lasting business legacy, you need to be in the room.

    Bring your leadership team so that everyone is aligned on your growth blueprint – the shared destination and measurable outcomes – and ready to execute across all functions of your business.

    Date:       Wednesday 7th October 2026
    Time:       7am  arrival for 7.30am start, until 11.30am
    Venue:    Invested, Grayston Drive, Sandton

    Hosted by:

    Pavlo

    Investec understands that the needs of business owners evolve as their businesses grow.

    Through partnerships with leading specialists, Investec provides clients with access to practical insights, expertise and opportunities that support long-term business success.

    This workshop forms part of Investec’s commitment to helping established business owners build stronger, more valuable businesses for the future.


    Register here



    Pavlo Phitidis 

    Pavlo

    As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

    Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

    Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

    Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.


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    Why This Builds an Asset of Value™

    Your Best Salesperson Shouldn’t Be Your Growth Strategy

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