RecruitMyMom: Rethinking Hiring to Unlock Business Growth
One of the biggest constraints to growth in established businesses is not demand, it’s capability.
Business owners often reach a point where work is increasing, pressure is building, and yet hiring full-time feels like a risk they’re not ready to take.
That’s the gap RecruitMyMom, founded by Phillipa Geard, has stepped into.
The business connects growing companies with experienced, highly skilled professionals, many of whom are looking for flexible, part-time or contract roles. These are not junior hires. They are seasoned operators who can bring immediate capability into a business.
The insight is simple but powerful:
Growth does not always require full-time hires. It requires the right skills, applied in the right way.
For many established businesses, the default hiring model is outdated. It assumes that capability must come in the form of permanent headcount. But this creates risk, especially when cash flow is tight or growth is still uneven.
RecruitMyMom helps businesses rethink this structure.
By introducing fractional, contract, and flexible hiring models, companies can:
- Access high-level skills earlier
- Reduce financial risk
- Build capability without overcommitting
- Scale with greater control
This is not just a recruitment solution. It’s a structural shift in how businesses build their Purposeful Team, a critical layer in creating an Asset of Value™, where performance does not depend on the owner.
Phillipa’s key lesson is one many owners will recognise: trying to do everything yourself works early on, but becomes the very constraint that holds growth back.
The shift is clear.
You don’t scale by working harder, you scale by building capability around you.
Growth tip:
If full-time hiring feels like a big step, start smaller. Bring in the skill you need on a part-time or contract basis and build from there.
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