Some businesses begin with a carefully mapped plan. Others begin with a founder deciding to back an idea before there is much proof it will work.
Oryx Desert Salt belongs firmly in the second category.
What if South Africans could build international careers without having to leave South Africa?
That is the opportunity DNA EOR, founded by Anton van Heerden, is helping to create.
If every difficult decision still comes back to you, your business may have grown in size without becoming less dependent on you. Turning founder judgement into systems is critical to building a business that can scale.
Many successful businesses are built on the founder’s ability to make good decisions.
A strong purpose can inspire a business, but sustainable growth requires something more: clarity about who uses your solution, who benefits from it and who will pay for it.
Many entrepreneurs start businesses because they see a problem worth solving.
That clarity of purpose is powerful. But as the business grows, another question becomes increasingly important: who gains enough value from solving that problem to pay for it?
The answer is not always the person using your product or service.
Most of us only notice a heavy-haul truck when it slows traffic.
What we don’t see is the planning, permits, engineering and expertise required to move oversized equipment safely across South Africa.
