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Tag: Saleability

This Week@Work:Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge

This Week@Work: Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge

If you’re struggling to reach your customers, to tell them about your product or service, you’re probably focussing on the wrong issue.

First, you need to understand precisely what problem you solve… for who… and how you do that, consistently… which will enable you to figure out how best to reach them so that your message lands.

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This Week@Work: Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge

This Week@Work: Time runs out. What are you doing with yours?

This Week@Work Pavlo’s meetings with long-established business owners left him concerned about their runway to an exit. They have spent their careers focused on operational issues to generate income to sustain the business. Only now are they realising they should have been focused on growth and capital value to secure a profitable exit. What are you spending your time on?

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This Week@Work: The 5 levers of business valuation

There are 2 elements that go into valuation: The first is the 5 technical levers of valuation which can be built into your business, the other 40% is all about how you strategically exit your business.

Click below to watch as I outline the 5. I have also created blogs based on The Money Show podcasts, which unpack each of these in more detail. Find those here.

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