Three Destinations Every Business Owner Must Set Webinar 17 September 2026
Three Destinations Every Business Owner Must Set
Date: Thursday 17 September 2026
Time: 8am to 9am BST / 9am to 10am SAST including Q&A
Venue: Zoom, link supplied on registration
Duration: 60 minutes
Most business owners know what they need to do next week. Very few know where the business ultimately needs to arrive.
Established business owners are exceptionally good at solving today’s problems: Winning customers, managing people, protecting cash flow, making decisions that keep the business moving.
But somewhere along the way, many lose sight of a far more important question: Where is this business actually going?
Not next month or next year… but what is the business’s ultimate destination?
Because until you define where the business must arrive, it’s difficult to know what you should be building today.
In this practical online session, author and business growth specialist Pavlo Phitidis explores the three destinations every business owner must deliberately choose if they want to build a business that creates lasting value, gives them greater freedom and leaves an enduring legacy.
Through the stories of two established business owners who ended up in very different places, Pavlo shares a practical framework for aligning the future of your business with the years you have left to lead it.
During this session, you’ll define three critical destinations.
Your Asset Destination
What must your business become before it can operate, grow and create value without relying on you?
Your Growth Destination
Which stage of business growth should you be leading next, and what changes will get you there?
Your Freedom Destination
What do you want your business to eventually make possible for you, your family and the people who will lead it after you?
You’ll leave with:
- A clearer picture of what your business must become.
- An understanding of which stage of growth you need to lead next.
- Greater visibility of where owner dependency is limiting progress.
Three practical decisions you can begin acting on immediately
Who should attend?
Established business owners who want to build a stronger, more valuable business that can grow beyond them and ultimately provide greater choice, freedom and long-term value.
Register here
Presenter: Pavlo Phitidis

As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.
Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.
Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.
Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.













