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Tag: Digitisation

Three Destinations Every Business Owner Must Set

Three Destinations Every Business Owner Must Set Webinar 17 September 2026

Join a 90 minute working session for a non-tech approach to digitising your business. 

Three Destinations Every Business Owner Must Set 


Three Destinations Every Business Owner Must Set

Date: Thursday 17 September 2026 
Time: 8am to 9am BST / 9am to 10am SAST including Q&A
Venue: Zoom, link supplied on registration
Duration: 60 minutes

Most business owners know what they need to do next week. Very few know where the business ultimately needs to arrive.

Established business owners are exceptionally good at solving today’s problems: Winning customers, managing people, protecting cash flow, making decisions that keep the business moving.

But somewhere along the way, many lose sight of a far more important question: Where is this business actually going?

Not next month or next year… but what is the business’s ultimate destination?

Because until you define where the business must arrive, it’s difficult to know what you should be building today.

In this practical online session, author and business growth specialist Pavlo Phitidis explores the three destinations every business owner must deliberately choose if they want to build a business that creates lasting value, gives them greater freedom and leaves an enduring legacy.

Through the stories of two established business owners who ended up in very different places, Pavlo shares a practical framework for aligning the future of your business with the years you have left to lead it.

During this session, you’ll define three critical destinations.

Your Asset Destination

What must your business become before it can operate, grow and create value without relying on you?

Your Growth Destination

Which stage of business growth should you be leading next, and what changes will get you there?

Your Freedom Destination

What do you want your business to eventually make possible for you, your family and the people who will lead it after you?

You’ll leave with:

    • A clearer picture of what your business must become.
    • An understanding of which stage of growth you need to lead next.
    • Greater visibility of where owner dependency is limiting progress.

    Three practical decisions you can begin acting on immediately

    Who should attend?

    Established business owners who want to build a stronger, more valuable business that can grow beyond them and ultimately provide greater choice, freedom and long-term value.

    Register here



    Presenter: Pavlo Phitidis

    As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

    Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

    Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

    Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.

    Continue reading

    Build Your Scaleup & Growth

    Digitise Deliberately Webinar 23 July 2026

    Join a 90 minute working session for a non-tech approach to digitising your business. 

    This event has closed, for other Aurik events, visit www.aurik.com/events or register your interest in joining an event near you here https://aurik.com/2025/07/10/register-for-a-scale-up-growth-blueprint-workshop/


    Build Your Scaleup & Growth

    Date: Thursday 23 July 2026 
    Time: 8am to 9am BST / 9am to 10am SAST including Q&A
    Venue: Zoom, link supplied on registration

    This practical, non-technical workshop is for established business owners with between 15 and 150 employees who want to:

    • Digitise with purpose and intent, not panic
    • Scale their business without increasing chaos
    • Boost productivity and team performance without becoming more dependent
    • Unlock time and headspace to lead, not react
    • Increase company value and future saleability
    • An interest in removing dependency, improving team performance, and avoiding wasted tech investments

    Whether you’re in manufacturing, services, retail, or distribution, if you’re a business owner driving growth, signing off the tech budget, and carrying the weight of the business, this is built for you.

    What You’ll Get From It

    Five crisp, practical outcomes:

    1. Clarity on what to digitise — and what not to
      → You’ll map your systems and identify high-impact digital wins.
    2. A practical tool to build and test your digitisation use case
      → No more wasted spend, broken adoption, or tech that no one uses.
    3. A business-first lens on tech decisions
      → You’ll learn how to align systems and digitisation with your scale strategy.
    4. A scorecard to evaluate every future tech investment
      → Confident go/no-go decisions that build value, not cost.
    5. The confidence to lead your team through change
      → You’ll leave with a blueprint to drive productivity, profitability, and performance,  without being a tech expert.

     This Is Not For

    • Startups or microbusinesses
    • Delegated tech managers (this is for owners)
    • People looking for software demos or platforms to buy

    Who should attend?


    Register here



    Presenter: Pavlo Phitidis

    As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

    Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

    Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

    Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.

    Continue reading

    Furniture Makers Company: Get Digital Done 16 April 2026

    Join a 90 minute working session for a non-tech approach to digitising your business. 

    MOSTE webinar

    Date: Thursday 16 April 2026 
    Time: 08h30 to 09h30 including Q&A
    Venue: Zoom, link supplied on registration

    This practical, non-technical workshop is for established business owners with between 15 and 150 employees who want to:

    • Digitise with purpose and intent, not panic
    • Scale their business without increasing chaos
    • Boost productivity and team performance without becoming more dependent
    • Unlock time and headspace to lead, not react
    • Increase company value and future saleability
    • An interest in removing dependency, improving team performance, and avoiding wasted tech investments

    Whether you’re in manufacturing, services, retail, or distribution, if you’re a business owner driving growth, signing off the tech budget, and carrying the weight of the business, this is built for you.

    What You’ll Get From It

    Five crisp, practical outcomes:

    1. Clarity on what to digitise — and what not to
      → You’ll map your systems and identify high-impact digital wins.
    2. A practical tool to build and test your digitisation use case
      → No more wasted spend, broken adoption, or tech that no one uses.
    3. A business-first lens on tech decisions
      → You’ll learn how to align systems and digitisation with your scale strategy.
    4. A scorecard to evaluate every future tech investment
      → Confident go/no-go decisions that build value, not cost.
    5. The confidence to lead your team through change
      → You’ll leave with a blueprint to drive productivity, profitability, and performance,  without being a tech expert.

     This Is Not For

    • Startups or microbusinesses
    • Delegated tech managers (this is for owners)
    • People looking for software demos or platforms to buy

    Who should attend?


    Register here



    Presenter: Pavlo Phitidis

    As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

    Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

    Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

    Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.

    Continue reading

    Aurik CEO Session: Digitise Your Business 29 January 2026

    Join a 90 minute working session for a non-tech approach to digitising your business. 


    This event has closed, visit our events page for upcoming events 

    MOSTE webinar

    Date: Thursday 29 January 2026 
    Time: 09h00 to 10h00 SAST including Q&A
    Venue: Zoom, link supplied on registration

    This practical, non-technical workshop is for established business owners with between 15 and 150 employees who want to:

    • Digitise with purpose and intent, not panic
    • Scale their business without increasing chaos
    • Boost productivity and team performance without becoming more dependent
    • Unlock time and headspace to lead, not react
    • Increase company value and future saleability
    • An interest in removing dependency, improving team performance, and avoiding wasted tech investments

    Whether you’re in manufacturing, services, retail, or distribution, if you’re a business owner driving growth, signing off the tech budget, and carrying the weight of the business, this is built for you.

    What You’ll Get From It

    Five crisp, practical outcomes:

    1. Clarity on what to digitise — and what not to
      → You’ll map your systems and identify high-impact digital wins.
    2. A practical tool to build and test your digitisation use case
      → No more wasted spend, broken adoption, or tech that no one uses.
    3. A business-first lens on tech decisions
      → You’ll learn how to align systems and digitisation with your scale strategy.
    4. A scorecard to evaluate every future tech investment
      → Confident go/no-go decisions that build value, not cost.
    5. The confidence to lead your team through change
      → You’ll leave with a blueprint to drive productivity, profitability, and performance,  without being a tech expert.

     This Is Not For

    • Startups or microbusinesses
    • Delegated tech managers (this is for owners)
    • People looking for software demos or platforms to buy

    Who should attend?


    Register here



    Presenter: Pavlo Phitidis

    As an entrepreneur, Pavlo Phitidis cut his teeth in turnaround companies. Then spent a few years in M&A, which allowed him to conclude 68 transactions before answering a call of duty in a family business, which enabled his parents’ retirement.

    Pavlo co-founded Aurik by directly starting, growing and exiting 12 businesses to develop a business growth system, which has worked with upwards of 3,500 established companies in 4 countries.

    Pavlo is a passionate advocate for business as a force for good and has brought this to life through more than 1,200 radio segments, two books, Sweat, Scale $ell and Reset, Rebuild, Reignite and hundreds of articles for columns across business and lifestyle titles.

    Daily, he works with private business owners, personally and through his company, to resolve growth and value challenges.

    Continue reading

    Tough Times Don’t Last. Builders Do

    Tough Times Don’t Last. Builders Do

    Feeling exhausted by the grind?

    Continue reading

    Digitise for Strategy, Not Hype

    Use the five levers of value to guide every tech investment.

    Continue reading

    Elite Business: New era for employer-employee dynamics

    Elite Business: New era for employer-employee dynamics

    In this article, originally featured in Elite Business: Structure Determines Behaviour,” new employment legislation presents an opportunity to reshape our approach to finding, training, and retaining talent.


    In response to the Labour budget, I recently facilitated a roundtable engagement with angry business owners. The deeply furrowed brows of concerned senior leaders concluded with a paradigm shift that opened new growth pathways.

    WATCH more on this here

    The recent UK budget and tightened employment laws may feel like an attack on business, but they also present an opportunity to redefine how we structure our organisations. The post-COVID remote work and the post-Brexit skills crisis have stretched and reshaped the traditional employer-employee compact. This could be the perfect moment to rethink and rebuild for businesses looking to thrive.

    The value exchange in employment

    At its core, the employer-employee relationship is a value exchange. A business pays a salary or bonus to derive measurable value from the employee’s work. Yet, many organisations need to quantify this exchange effectively, leaving them vulnerable to inefficiencies and misaligned expectations. If we can measure the value of tangible assets like machinery, why not apply the same principle to our people?

    Consider the machine in a cheese-slicing business. The machine’s performance is precisely measurable: slicing 528 monthly blocks under optimal conditions. The operator’s role, which includes setting up, running, and maintaining the machine, can also be broken into measurable activities. This clarity in defining measurable tasks allows for more effective recruitment, value exchange and performance management. Each party knows what’s expected of them!

    This same approach can—and should—be applied to every role in your business. It’s even more necessary in a services business where the assets (your people) walk out the door every evening. By viewing roles as systems comprising sequential, measurable activities, you unlock opportunities to improve recruitment, streamline performance management, and ultimately increase your return on employment.

    Systems thinking for a changing workforce

    The escalating costs and risks of employment demand a new way of thinking. Systematising work not only improves clarity but also highlights activities that can be digitised or automated. This frees employees from mundane tasks to give their time and attention to more interesting work. It also allows leaders to focus on core, strategic areas as they lighten their management load through effective, sticky delegation, which also helps reduce fixed costs.

    This method addresses immediate challenges and builds resilience. Systematic roles and processes simplify delegation, training, and scaling. Far from constraining employees, it gives them freedom within a framework to fully express their potential in a role. As employment laws become stricter and employment costs rise, this structured approach offers sustainability, cost management, productivity gains, and resilience.

    Engineering for the future

    The Labour government’s changes may feel like a setback, but they invite us to rethink how we structure work. Redefining roles into systems will improve your recruitment success, employee tenure, and productivity and open pathways to digitisation, automation, and outsourcing. In this, a more agile business can be built, and without compromising customer experiences, a less cumbersome salary bill will help lighten the load of senior leaders to focus on what counts – growth.

    When structure determines behaviour, thoughtful engineering of your business systems and roles can turn the challenge presented by Labour into opportunities.

    By Pavlo Phitidis

    Elite Business: Optimising business decisions: The power of focused strategy

    Elite Business: Optimising business decisions: The power of focused strategy

    In this article, originally featured in Elite Business: Maximise your time and attention with a framework that simplifies the complexity and noise of day-to day- business


    Recently, I had the privilege of addressing a substantial audience of around 680 individuals, comprising government officials, corporate executives, private business owners, and numerous employees. The topic I presented, which resonated with many, revolved around an idea first introduced in 1956 by George Miller: the magical number seven. Miller proposed that our short-term memory can handle seven items, give or take two. Some can manage five, while others can juggle nine.

    This concept made me ponder the complexities faced by business owners today. With the growing uncertainties in technology, employment, supply chains, and politics, decision-making has become increasingly challenging. The key to navigating these complexities lies in avoiding cognitive overload—an impediment caused by an excess of information that hinders clear decision-making.

    The M.O.S.T. Framework for Effective Business Strategy

    The essence of my talk focused on maximizing time and attention through the M.O.S.T.E framework, which stands for Mindset, Objective, Strategy, Tactics and of course, Execution. Here’s a breakdown:

    Mindset 

    A winning mindset is crucial. This goes beyond merely having a growth mindset; it’s about maintaining a vision that transcends the current moment. Such a mindset equips you to tackle present challenges with an eye on future success.

    Objective

    The power of one objective cannot be overstated. Studies indicate that having more than one primary objective can reduce your intellectual capacity by 38%. In business, this objective should focus on increasing your asset value. This singular focus ensures clarity and enhances productivity.

    Strategy 

    Your strategy should be singular and concentrated on building your business into a valuable asset. A successful strategy encompasses three main attributes:

    • Income Generation: Ensure your business consistently generates revenue.
    • Capital Value Improvement: Continuously work on increasing the value of your business.
    • Tradability: Develop your business to be an asset that can be sold or traded independently of your direct involvement.

    Tactics 

    Developing effective tactics is the next step. Here are five essential tactics to consider:

    • Positioning: Stand out from competitors by focusing on whom you serve and how you serve them uniquely.
    • System of Delivery: Develop systems that are teachable and trainable, allowing your team to manage operations efficiently.
    • Purposeful Team: Assemble a team capable of running these systems, freeing you to focus on growth.
    • Growth: Constant growth is vital. It attracts the right team members, customers, and maintains supplier enthusiasm.
    • Value: Always concentrate on transforming your business into an asset, ensuring it’s not merely a complex job but a thriving enterprise.

    Execution

    This is where all great efforts live or die. Too often we find ourselves stuck in the daily, weekly, monthly operational grind needed to sustain our businesses. Adopting an approach to get you our of the engine room and onto the bridge of your ship by way of an analogy, places you in a position to lead execution.

    By adhering to these principles, you can simplify decision-making processes, enhance business efficiency, and ultimately build a more robust, valuable enterprise. I hope these insights prove beneficial. Until next week, cut out the noise of competing narratives around our politics, inflation, Brexit, national service, climate change and so on, to focus on what you can control and build.