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Tag: Digital marketing

This Week@Work:Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge

This Week@Work: Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge

If you’re struggling to reach your customers, to tell them about your product or service, you’re probably focussing on the wrong issue.

First, you need to understand precisely what problem you solve… for who… and how you do that, consistently… which will enable you to figure out how best to reach them so that your message lands.

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digital marketing

WATCH: How to use digital marketing to drive sales and profits

In a noisy, crowded e-commerce environment, how do you get your brand to stand out to your potential customers? Which of the platforms work, and how much do you need to invest in content versus promotion? Pavlo Phitidis hosted a lively 60 minute discussion with three digital marketing experts, each with deep experience in Facebook, Google, LinkedIn as well as marketing strategy, to explore what works where and what is a waste of time for SMEs. Watch Pavlo, Musa Kalenga, Kath Sharfman and Aidan Baigrie debate the strategies and tactics that different size businesses should consider to use digital media effectively, and respond to viewers specific questions and challenges. The webinar was presented by Business Day SME Matters in partnership with Payfast and is part of a 4-part series. Follow the links at the bottom of the article for recordings of parts 1 and 2.


Part 1: Digital readiness: How to ready your business for the challenges and opportunities of the new world

Part 2: How to succeed in a crowded e-commerce space


SME matters

EVENT: Market your business to generate revenues

You’ve structured and finally launched your e-commerce website – so what’s next?

Marketing your business to generate revenues needs to become a key element of your strategy today.

If you want to become part of the rising tide of e-commerce success stories, you need to find ways to stand out.

Join business growth expert, Pavlo Phitidis as he chats to a panel of experts on smart marketing strategies that will set your business apart and help you attract customers in the e-commerce space.

Speakers include:

  • Kathryn Sharfman, chief platform officer and chief marketing officer at The Sun Exchange
  • Musa Kalenga, Executive at Bridge Labs, The Brave Group of Companies and African Tech Roundup
  • Aidan Baigrie, CEO at Expert Opinion Md

22 September 2020 from 13h00 to 14h00

Register at:

This is part 3 in a 4 part series on Digitising your Business brought to you by Business Day SME Matters and Payfast.