This Week@Work when marketing your offering, it’s tempting to go big, and create a catch-all campaign, to see what works and then do more of that. It’s expensive, and usually ineffective. The alternative is to do the tough work upfront to define who you are speaking to and how to resonate with them specifically.
This Week@Work, be sure to split your time and attention into growing your business revenue AND deepening its capital value. The cost of realising this too late is as devastating as it is unforgivable.
ThisWeek@Work cut through the noise of a million products and services bombarding your target customer by creating an experience of your solution that leaves them feeling something.
This Week@Work; Pavlo took you off the beaten track, and you’re not going alone. In a tough business environment, you can’t tackle every single challenge alone. Surround yourself with trusted allies to get out of your head – it makes the climbs more manageable, interesting, and rewarding.
This Week@Work Pavlo had a number of conversations about business valuations, and how to design your business so that you can generate income AND deepen value for a premium valuation for exit. If you think, plan and act both in the present and future, you can have your cake and eat it.
If you’re struggling to reach your customers, to tell them about your product or service, you’re probably focussing on the wrong issue.
First, you need to understand precisely what problem you solve… for who… and how you do that, consistently… which will enable you to figure out how best to reach them so that your message lands.
In a noisy, crowded e-commerce environment, how do you get your brand to stand out to your potential customers? Which of the platforms work, and how much do you need to invest in content versus promotion? Pavlo Phitidis hosted a lively 60 minute discussion with three digital marketing experts, each with deep experience in Facebook, Google, LinkedIn as well as marketing strategy, to explore what works where and what is a waste of time for SMEs. Watch Pavlo, Musa Kalenga, Kath Sharfman and Aidan Baigrie debate the strategies and tactics that different size businesses should consider to use digital media effectively, and respond to viewers specific questions and challenges. The webinar was presented by Business Day SME Matters in partnership with Payfast and is part of a 4-part series. Follow the links at the bottom of the article for recordings of parts 1 and 2.
Part 1: Digital readiness: How to ready your business for the challenges and opportunities of the new world
Part 2: How to succeed in a crowded e-commerce space
You’ve structured and finally launched your e-commerce website – so what’s next?
Marketing your business to generate revenues needs to become a key element of your strategy today.
If you want to become part of the rising tide of e-commerce success stories, you need to find ways to stand out.
Join business growth expert, Pavlo Phitidis as he chats to a panel of experts on smart marketing strategies that will set your business apart and help you attract customers in the e-commerce space.
Speakers include:
22 September 2020 from 13h00 to 14h00
Register at: https://bit.ly/3hCrwiV
This is part 3 in a 4 part series on Digitising your Business brought to you by Business Day SME Matters and Payfast.