Roundtable: Is digital marketing dead?
As B2B businesses, digital marketing held enormous promise to build our brands and reach our target market through great content and tight targeting. And for a while it worked. But…
Is digital marketing dead?
Digital marketing is about promoting your brand to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based…
WATCH: How to use digital marketing to drive sales and profits
In a noisy, crowded e-commerce environment, how do you get your brand to stand out to your potential customers? Which of the platforms work, and how much do you need…
EVENT: Market your business to generate revenues
You’ve structured and finally launched your e-commerce website – so what’s next? Marketing your business to generate revenues needs to become a key element of your strategy today. If you…