In a noisy, crowded e-commerce environment, how do you get your brand to stand out to your potential customers? Which of the platforms work, and how much do you need to invest in content versus promotion? Pavlo Phitidis hosted a lively 60 minute discussion with three digital marketing experts, each with deep experience in Facebook, Google, LinkedIn as well as marketing strategy, to explore what works where and what is a waste of time for SMEs. Watch Pavlo, Musa Kalenga, Kath Sharfman and Aidan Baigrie debate the strategies and tactics that different size businesses should consider to use digital media effectively, and respond to viewers specific questions and challenges. The webinar was presented by Business Day SME Matters in partnership with Payfast and is part of a 4-part series. Follow the links at the bottom of the article for recordings of parts 1 and 2.