When you sell, what is it that you sell? Is it a product, a service, an experience that solves a problem? Or is it a relationship? In a world where we are all selling and getting sold to constantly, building a relationship will help you stand out.
This Week@Work, a rusty bike chain made Pavlo think of Zig Ziglar, who started out as a door-to-door salesperson.
Zig understood the art of hunting for business, something that most business owners have gotten rusty at since we started to rely on digital media to bring business to our door.
This Week@Work Pavlo went to play in the traffic, to make a point about actively hunting for business, rather than passively waiting for it to come to you.
Business Development is more than marketing or sales and it allows us to see the opportunities in the market, which you can’t see if you’re simply waiting for the phone to ring.
This Week@Work I met with 2 business owners whose growth has largely been due to circumstance.
They don’t understand how clients and sales come in. Working together we’re going to build out a sales system that can drive revenues consistently and without their individual inputs.