The Covid Era is not over – this is the covid decade! The storm will continue. For those businesses that have survived the last 2 years, there lies within them the possibility of making a success of the next 8 years. The important mind shift needed is to turn ‘hope for a better future’ into a strategy to adapt. It remains critical for businesses to prepare for this year by having a clear end-objective in mind. The focus should be on why you do what you do and being conscious about the fact that as you cast your mind in the future, the path to get there will chop and change.
Listen to Pavlo Phitidis discuss this on The Money Show.
The Two strategies:
“I’m growing despite Covid, the economy and politics”
There is a real opportunity to take up the market, to take up the customers, the products, and the opportunities that your competitors are not going to be taking up because most people will remain indecisive in this country, especially around their businesses.
“Because of my age and/or stage, I’m exiting”
Once the decision to exit has been made, build, manage and lead your business differently to make sure your business is buy-able and therefore sell-able.