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Tag: Upside of Down

Upside of Down with Bruce Whitfield

The Upside of Down: book launch with Bruce Whitfield

Bruce Whitfield’s book, The Upside of Down looks at the opportunities amid uncertainties. Certainly, it could not have come out at a more apt time, just as we were thrust into the Corona Economy. Pavlo Phitidis, a regular on Bruce’s show on 702 and CapeTalk, spoke to Bruce right at the beginning of lockdown about the relevance of the stories and principles in the book, to our current circumstances.

The book is available at all good book stores, from or as an e-book from

Tune in to 702 or CapeTalk each Thursday night from 19h30 to hear Bruce and Pavlo discuss an issue relevant to building your business into an Asset of Value.