Tag: systems

Spend more time on your business and less time in it with improved business systems

We have seen a common theme emerging in our recent meetings with various entrepreneurs. As a business owner, you might be wondering how best to position yourself for the future amid South Africa’s junk status and unpredictable economy. You might be thinking about how to make the best of your business in this context, but also how you put yourself in the best position. You need your business to be a success without having to tire yourself out and being involved in the day-to-day operations. To be profitable, you must increase sales without spending more or allocating more resources. But isn’t there an easier or more efficient way of doing this than killing yourself by trying to be on top of every aspect of your business?

You are probably wearing yourself out thinking about how you can remain competitive and grow your business without having to spend so much time in the business to ensure things get done the right way at the right time…There must be a better way, there must be a system or example of someone else who has got this right.

The right stuff

To build a great business, you need to have a certain mindset and strategy that pertains to every aspect of your business, including business systems. Perhaps most importantly, have a plan in place that will bring your dream and vision to life. Make sure your plan is a bold vision for the future. You will have to spend a lot of time working on the ground, and having a vision will remind you of the end goal you are working towards. It’s important to keep an eye on the prize and be ready for the long haul. Learning from past failures equips business owners with the knowledge that is important for future decision-making and the experience will equip you with knowledge of the industry and deepen your relationships. And building on small successes will give you the confidence and momentum for the long haul.

We have the right tools

If you build your business on solid systems, you will be able to make use of the right technologies to automate your business systems. This will reduce your cost of delivery, increase your responsiveness and bring predictability to your service delivery. Technology (software and hardware) is cheaper now than ever and affordable for any business. The trick is to first build those systems manually and automate it in stages after this. The implementation of good business systems will result in business owners achieving scalable and sustainable growth across all areas of the company.

Don’t wear yourself out trying to do everything yourself, you might think you are busy driving the business but the business is driving you. Aurik has the tools for exhausted business owners to ensure scalable and sustainable business growth. If your business is systemised, you will drive it instead of it driving you.

Build a sales engine not a sales team

Getting sales right is one of the most difficult tasks an entrepreneur faces, it is the ultimate testament of business understanding and sophistication.

Great salespeople don’t build a sustainable business – they do deals.

Pavlo chatted about the need to build a “selling engine” in your business on The Money Show . Listen to what he had to say here:

So what is a sales engine versus a sales team?

Things to consider:

1. A sales engine is bigger than a sales team and its more sustainable

2. Sales people walk in and out of the door daily, the engine if properly built is locked into the business

3. Horror stories

  • Lose the star sales person? And having no sales capability at all.
  • You pass on sales because you don’t like it! Not everyone is a natural sales person.
  • You build a channel driven business model!

4. Success stories

  • 97,8% of customers never met.
  • Break the sine wave

How do you build a Sales Engine?

You should always take the Asset of Value approach which means:

1. Turn the business to the customer

  • You can’t be everything to everyone
  • The better you define the customer, the better the alignment
  • It’s about solving customer problems not products

2. Understand the experience that customer wants to buy from you

3. Map out the activities that you need to create that generate that experience

4. This creates the selling system

5. Employ against that system

6. A clear job description is vital

7. Measurement of the system is vital


Burnout creeps up on you like the Dementors of Harry Potter fame. You may not see it at first, but it slowly takes over and, when it hits, it can devastate your body, mind, life, and business. Burnout can destroy even the strongest businesses and the best business owners. On The Money Show with Bruce Whitfield, Pavlo Phitidis discusses ways you can identify, prevent, and manage burnout as a business owner:


If you’ve read any of the Harry Potter books, or watched any of the movies, you’ll be familiar with the Dementors. The Dementors suck the hope out of characters in the series, leaving them feeling listless, tired, and despondent. Unable to identify exactly what’s making you feel this way, you end up disillusioned, unable to focus, and – seemingly suddenly – you’re completely adrift. Burnout works much like the Dementors and business owners are at high risk for burnout. As a business owner, you’ve invested passion, energy, time, and money, into your business, often forsaking financial safety nets, and putting your personal life on the line, to build your business.


Burnout begins to manifest through negative thinking and forecasting. As a business owner, you’re an optimist – if you weren’t, you would not have started your business. Burnout manifests slowly, and then speeds up, to the point where you may feel you can’t even get out of bed in the morning. When negative thinking starts to creep in, you may find your creative abilities falter, and you pay less attention to the tasks in front of you. You care less than before, and standards start to slip within your business. You may find yourself apportioning blame to people or circumstances when things go wrong, rather than trying to own and solve problems. You may find yourself battling to lead your team, and your willingness to fight for your business diminishes. Physically, your body starts to react, with interrupted sleeping patterns, sudden weight loss or gain, and your energy levels plummet.


Staving off the onset of burnout is important for you as a business owner. You may have numerous personal strategies for managing your energy levels, to ensure that you’re able to keep going, no matter what. But, safeguarding your business from burnout is vital, so that you can keep growing and building, no matter what. Build your business to be burnout-proof by:

  • Building differently – Don’t try to be all things to everyone. Burnout typically takes hold during the start-up phase (the first 3 to 5 years of a business journey), because it’s during this time that a business owner focuses on attracting customers and getting significant cashflow rolling. Because they’re so focused on trying to solve multiple problems, and be all things to everyone, they’re not able to build a solid system of delivery, and every functioning part of the business needs their direction.
  • Simplifying – The simpler your business is, the easier it is to manage and grow. Simplifying your business at all levels, reduces the noise you need to contend with daily, and helps you to focus.
  • Creating a system of delivery – A reliable, measurable system of delivery that ensures you deliver what your customers need, when they need it, will help to buffer your business against burnout. With the right, well-capacitated, people in place, your business can continue to deliver even when a business owner is battling burnout.
  • Getting some help – There’s no shame in asking for help. Culturally and societally, we’re somewhat conditioned to believe that asking for, and receiving, help, is a sign of weakness. In truth, however, asking for help is a sign of strength. Your family may be a source of additional pressure, but your spouse should be able to support you in some way. If you have a business partner, it’s time to ask for their help – they probably saw the signs of burnout in you, long before you did. Map out a plan of growth for your business, and for yourself. Exercise, eat, and sleep well, and try your best to get some perspective, so you can stop burnout from burning you, and your business.


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