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Tag: marketing

How to approach it

How to approach IT

This Week@Work every business knows digitization is crucial, but how do you approach it? White Knights, Off-the-Shelf or Native Solutions?

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The right data = The right insights = The right decisions

The right data = The right insights = The right decisions

This Week@Work, understand the data that drives your customers’ behaviour, as it impacts on every aspect of your business.

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This Week@Work:Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge

This Week@Work: Marketing is not a HOW challenge, it’s a WHY, WHO, WHAT challenge

If you’re struggling to reach your customers, to tell them about your product or service, you’re probably focussing on the wrong issue.

First, you need to understand precisely what problem you solve… for who… and how you do that, consistently… which will enable you to figure out how best to reach them so that your message lands.

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This Week@Work: Create opportunities through business development

This Week@Work: Create opportunities through business development

This Week@Work Pavlo went to play in the traffic, to make a point about actively hunting for business, rather than passively waiting for it to come to you.

Business Development is more than marketing or sales and it allows us to see the opportunities in the market, which you can’t see if you’re simply waiting for the phone to ring.

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