Digitise to Deliver, Not Just to Dazzle
Digitisation isn’t just about product — it’s how you get it to market that counts
Tag: business strategy
You’ll Die at Your Desk Unless You Fix This
No sale. No exit. No reward.
Is Your Tech Just Shiny – or Making You Money?
Digitisation without strategy is just expensive noise.
Hope vs Engineered
This Week@work take full control of your future. Hope alone doesn’t work for 94,6% of companies started, that fail to sell…rather engineer it and become part of the 5.4%
Get it Right from the Start
This Week@Work the reason behind your business often has very little to do with the products and services you supply, it has more to do with what makes your business work.
In a recent discussion with Nick Johnson from Berenzweig Leonard LLP, we go through this and other critical factors to consider when setting up a business. For the full discussion, click here.
Set targets your team can get behind
This Week@Work cold, dry financial targets often do little to instil purpose in your team but by translating these numbers into units of product and delivery, targets become more interesting, and more likely to inspire results.
What does it mean to be a ‘leading business’ in your industry?
In the world of small businesses, defining and achieving industry leadership can be a complex but rewarding goal. This article discusses what it truly means to be a leader in your industry and outlines practical steps to move from a vague vision statement to a measurable and achievable business objective.
What Does It Mean to Be a Leading Business?
Many companies state in their vision or mission that they aim to be the leading business in their industry. However, when pressed to explain what “leading” actually means, business owners often struggle to provide a clear definition. Without a precise and measurable definition of leadership, this goal can become an empty claim.
The Importance of Clarity
To become a true industry leader, a business must first define what leadership means in its specific context. Is it about market share? If so, who constitutes the market? For example, if you are in the business of manufacturing luxury furniture, you need to break down what “luxury furniture” includes. Is it dining room tables, sofas, chairs, or lounges? Understanding your market and product specifics is crucial.
Setting Realistic and Measurable Goals
Let’s say your focus is on luxury dining room tables. The first step is to determine how many such tables are bought annually in your target market. If you identify that 500,000 dining room tables are sold each year in your defined geographic region, you then need to ascertain how many of these qualify as high-quality luxury items. Suppose 5,000 of these meet the high-quality standard. This gives you a tangible target to aim for.
Understanding Market Share
To claim industry leadership, you must know your competitors and their market shares. If you have ten competitors and the market is evenly split, each would sell about 500 tables annually. If your goal is to be the leading supplier, you need to sell more than 500 tables per year. By consistently increasing your sales figures—say from 500 to 600 to 1,000 to 1,500—you can objectively measure your progress towards market leadership.
Enhancing Business Operations
Achieving and maintaining a leading position requires continuous improvement in various aspects of your business. This includes enhancing the quality, price, service, delivery, durability, and brand reputation of your products. By systematically improving these areas, you can increase your market share and solidify your status as an industry leader.
Claiming to be the leading business in your industry is more than just a statement—it requires a clear, measurable, and achievable plan. By defining what leadership means in your specific context, understanding your market, setting realistic goals, and continually improving your business operations, you can move towards becoming a true leader in your industry.
Your business is unlikely to be your retirement pot
94.6% of all businesses started, fail to sell and it’s often because the owner, although brilliant at running the business, doesn’t understand the principles of buying and selling a business.
How to boost your “boring” business.
This Week@Work boring businesses doing brilliant things to attract talent, build brand and bolster their bottom line share lessons for all of us.
Sales needs a system
This Week@Work scaling growth through funding raised a bunch of questions that we should all have answers to. I loved the conversation with you Master Artisan Sourdough Baker Barry Cork and Rick Hooper… and will follow the breadcrumb trails of your certain success.