This Week@Work: A brilliant product or service is only half of the business

This Week@Work Pavlo met with a business owner who has a brilliant product that genuinely competes with the best in their industry. But a product only exists for one reason – to solve a problem for someone. The team and commercial system that allows people to find, use and want more of the product is the 2nd half the business.

Watch as Pavlo discusses this idea of 2 parts of a business.