How Aurik is growing in a no growth economy by investing in SMEs
[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Aurik’s move to bigger and better offices at the end of September shows that growth is possible in a no-growth economy.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]In addition to the opening of a Cape Town branch earlier this year, Aurik’s Joburg office was bursting at the seams and on 30 September the team moved to a brand new site at BluBird Offices, 1 Park Road in Birnam.
“We believe that when you invest in SMEs, you invest in the future of South Africa,” said Aurik co-founder and CEO, Pavlo Phitidis.
It is SMEs who are growing, given their ability to respond to changes in the market; their adoption of new technologies and, by actively pursuing growth – wrenching it from bulky corporates and slow competitors.”
“Our growth is through the growth of the SMEs we work with and the new premises demonstrates further investment in this sector,” said Phitidis.
The new premises have been fitted out with state-of-the-art facilities to enable high quality online engagements. This ensures that Aurik can deliver its service globally, in a way that meets their own rigorous standards, and allows for increased scale of their offering.
In addition to expanding and improving their existing offering, the new space includes new services for Aurik’s partners, in house.
“We are particularly excited about the new vlogging studio which will be available to all of our client-partners, as well as anyone else who is looking for high quality video production to tell the world about their brand,” said Phitidis.
Vloggit, as the new offering will be called, will make crisp, professional video content, optimised for digital marketing accessible to SMEs. Vloggit is a partnership between Aurik and video production company, Ellis & King.
Aurik’s focus on SME growth has driven the expansion of their offering, which will continue to be invested in SMEs.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]