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Category Archives: Lead generation and conversion

convert leads to sales

Converting new business leads into real sales

Aurik Business, Lead generation and conversionBy [email protected]November 25, 2020Leave a comment

MARKETING GENERATES, SALES CONVERTS Sales and marketing are two very different activities and should never be confused or combined. Getting customers to know about you is one of the single toughest…

profitable customers

SELECTING & SECURING PROFITABLE CUSTOMERS

Asset of Value (DIY, practical, technical, mechanical), Aurik Business, Lead generation and conversionBy [email protected]November 14, 2020Leave a comment

Knowing how to focus your sales efforts on the most profitable customers can accelerate the growth of your business exponentially. It is a critical exercise because, with limited resources on hand, you…

project revenues

ESCAPING THE PROJECT REVENUE TRAP

Lead generation and conversion, Operational systemsBy [email protected]October 23, 2020Leave a comment

It’s an issue that faces any project or event-based business – they tend to generate bumpy revenues, which affects their ability to build momentum and secure growth funding. Listen to…

engine

Build a sales engine not a sales team

Aurik Business, Lead generation and conversionBy [email protected]October 14, 2020Leave a comment

Getting sales right is one of the most difficult tasks an entrepreneur faces, it is the ultimate testament of business understanding and sophistication. Great salespeople don’t build a sustainable business – they do deals. Pavlo chatted…

rough sea

Sailing blind in a storm will crash your business, generate, and use data to give you clarity of thought and action

Lead generation and conversion, Operational systems, Positioning, TeamBy [email protected]October 14, 2020Leave a comment

Crises create chaos in a business. They also threaten a business’s existence. The stress generated from these events is profound and it wears you down to a place and space…

digital marketing

WATCH: How to use digital marketing to drive sales and profits

Innovation, Lead generation and conversion, Pavlo Phitidis, TrendsBy [email protected]October 9, 2020Leave a comment

In a noisy, crowded e-commerce environment, how do you get your brand to stand out to your potential customers? Which of the platforms work, and how much do you need…

marketing

Why (and how) to develop an effective marketing strategy

Lead generation and conversion, PositioningBy Pavlo PhitidisSeptember 18, 2020Leave a comment

If you can’t and don’t get potential customers to know that you exist, they don’t care and you die. They don’t care because there is very little special about you.…

SME matters

EVENT: Market your business to generate revenues

Innovation, Lead generation and conversion, Pavlo Phitidis, Positioning, TrendsBy [email protected]September 16, 2020Leave a comment

You’ve structured and finally launched your e-commerce website – so what’s next? Marketing your business to generate revenues needs to become a key element of your strategy today. If you…

false prophets

Beware of White Knights, Silver Bullets and False Prophets

Creating time, Lead generation and conversion, Leadership, Operational systems, TeamBy [email protected]September 9, 2020Leave a comment

Exhausted and alone, frustrated and fatigued with the uncertainty that jades every conversation you have with friends, family and colleagues. It wears on your psyche and that makes you vulnerable…

Asset of Value

Asset of Value strategy series

Creating time, Exits, Funding, Lead generation and conversion, Operational systems, Positioning, TeamBy [email protected]August 19, 2020Leave a comment

THE ASSET OF VALUE STRATEGY SERIES Welcome to the Asset of Value Series. As part of the Nedbank Business Accelerator Campaign with 702 , our CEO Pavlo Phitidis, produced a podcast series to help successful, established entrepreneurs get to the next…

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