Converting new business leads into real sales
MARKETING GENERATES, SALES CONVERTS Sales and marketing are two very different activities and should never be confused or combined. Getting customers to know about you is one of the single toughest…
SELECTING & SECURING PROFITABLE CUSTOMERS
Knowing how to focus your sales efforts on the most profitable customers can accelerate the growth of your business exponentially. It is a critical exercise because, with limited resources on hand, you…
ESCAPING THE PROJECT REVENUE TRAP
It’s an issue that faces any project or event-based business – they tend to generate bumpy revenues, which affects their ability to build momentum and secure growth funding. Listen to…
Build a sales engine not a sales team
Getting sales right is one of the most difficult tasks an entrepreneur faces, it is the ultimate testament of business understanding and sophistication. Great salespeople don’t build a sustainable business – they do deals. Pavlo chatted…
Sailing blind in a storm will crash your business, generate, and use data to give you clarity of thought and action
Crises create chaos in a business. They also threaten a business’s existence. The stress generated from these events is profound and it wears you down to a place and space…
WATCH: How to use digital marketing to drive sales and profits
In a noisy, crowded e-commerce environment, how do you get your brand to stand out to your potential customers? Which of the platforms work, and how much do you need…
Why (and how) to develop an effective marketing strategy
If you can’t and don’t get potential customers to know that you exist, they don’t care and you die. They don’t care because there is very little special about you.…
EVENT: Market your business to generate revenues
You’ve structured and finally launched your e-commerce website – so what’s next? Marketing your business to generate revenues needs to become a key element of your strategy today. If you…
Beware of White Knights, Silver Bullets and False Prophets
Exhausted and alone, frustrated and fatigued with the uncertainty that jades every conversation you have with friends, family and colleagues. It wears on your psyche and that makes you vulnerable…
Asset of Value strategy series
THE ASSET OF VALUE STRATEGY SERIES Welcome to the Asset of Value Series. As part of the Nedbank Business Accelerator Campaign with 702 , our CEO Pavlo Phitidis, produced a podcast series to help successful, established entrepreneurs get to the next…