ESCAPING THE PROJECT REVENUE TRAP
It’s an issue that faces any project or event-based business – they tend to generate bumpy revenues, which affects their ability to build momentum and secure growth funding. Listen to…
Sailing blind in a storm will crash your business, generate, and use data to give you clarity of thought and action
Crises create chaos in a business. They also threaten a business’s existence. The stress generated from these events is profound and it wears you down to a place and space…
WATCH: How to use digital marketing to drive sales and profits
In a noisy, crowded e-commerce environment, how do you get your brand to stand out to your potential customers? Which of the platforms work, and how much do you need…
Why (and how) to develop an effective marketing strategy
If you can’t and don’t get potential customers to know that you exist, they don’t care and you die. They don’t care because there is very little special about you.…
EVENT: Market your business to generate revenues
You’ve structured and finally launched your e-commerce website – so what’s next? Marketing your business to generate revenues needs to become a key element of your strategy today. If you…
Beware of White Knights, Silver Bullets and False Prophets
Exhausted and alone, frustrated and fatigued with the uncertainty that jades every conversation you have with friends, family and colleagues. It wears on your psyche and that makes you vulnerable…
Asset of Value strategy series
THE ASSET OF VALUE STRATEGY SERIES Welcome to the Asset of Value Series. As part of the Nedbank Business Accelerator Campaign with 702 , our CEO Pavlo Phitidis, produced a podcast series to help successful, established entrepreneurs get to the next…
Codifying the customer value proposition
Through Pavlo Phitidis’ many engagements with business owners he found a number of common issues facing all of them, as we head back into the economy. Issues of uncertainty, funding,…
Creating opportunity that didn’t exist before
Creating economy is a key entrepreneurial skill. Its something that is entirely possible irrespective of the environment you trade in. It needs an adept, curious mind and courage. It also…
Friction – it can drive and stall your business
Within friction, lies opportunity or demise. If products are products, which they mostly are, and service is service, which it mostly is, where is the next edge of competition? Friction…