Is digital marketing dead?
Digital marketing is about promoting your brand to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based…
How you think about your business is how it develops
How you look at the world, shapes the world to that outlook. How you understand your business is driven by how you choose to see it. It is a choice. Listen…
Why your website is not enough to win new customers and grow your business
A website is essential, so you invest time, care, and money into building one. Then you wait. You wait for something to happen. And nothing does. What now? Listen to…
How to prevent being ghosted after a positive initial sales meeting
How often are you ghosted after a positive, warm sales call? You were on fire; the client was positive and responding and it was clear that your offer was right…
Converting new business leads into real sales
MARKETING GENERATES, SALES CONVERTS Sales and marketing are two very different activities and should never be confused or combined. Getting customers to know about you is one of the single toughest…
SELECTING & SECURING PROFITABLE CUSTOMERS
Knowing how to focus your sales efforts on the most profitable customers can accelerate the growth of your business exponentially. It is a critical exercise because, with limited resources on hand, you…
ESCAPING THE PROJECT REVENUE TRAP
It’s an issue that faces any project or event-based business – they tend to generate bumpy revenues, which affects their ability to build momentum and secure growth funding. Listen to…
Build a sales engine not a sales team
Getting sales right is one of the most difficult tasks an entrepreneur faces, it is the ultimate testament of business understanding and sophistication. Great salespeople don’t build a sustainable business – they do deals. Pavlo chatted…
Sailing blind in a storm will crash your business, generate, and use data to give you clarity of thought and action
Crises create chaos in a business. They also threaten a business’s existence. The stress generated from these events is profound and it wears you down to a place and space…
WATCH: How to use digital marketing to drive sales and profits
In a noisy, crowded e-commerce environment, how do you get your brand to stand out to your potential customers? Which of the platforms work, and how much do you need…