Growth is a team sport. It needs more than a Rockstar player.

Adding a Chief Growth or Revenue Officer won’t magically unlock growth.

Most of these roles fail because they lack clear mandates, structural support, and true authority within the leadership team.

Growth today demands a new mindset and a new operating model — not just new business cards.

Without these, even the flashiest titles are powerless, leaving your growth stuck exactly where it is.

In this episode, what your C needs to succeed.

More and more the C word is being used right across business.